Rafael Esquer, born in Mexico in 1966 has a degree in photography and has worked as graphic designer, art director and creative director. He's won a whole loads of prizes and trophies and exhibited in times square, AIGA and so on. His major clients include Bjork, Mtv, Nike and The Robin Hood Foundation.
Esquer faces every project as a new world, with new rules to be invented and broken in order to create a simple, beautiful solution to the design problem he is facing. "I try to bring moral integrity to my work by approaching every project as if it was the first and last". There isn't such a thing as style for him, it is more a matter of feeding his own creativity with culture, politics, love, dreams and everything that can boost it.
In his AIGA "join us" campaign, Esquer works on the idea of a Graphic Design community, analysing all the possible meaning, aims and interests of a graphic designer, the image above recalls the meticulosity of Grayson Perry's maps and in a very similar way tries to consider all the possible options and points of view.
"Make the Idea clear and simple,
but the Design surprising and beautiful"
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